The Merchant Rating System is an integral part of Yahoo!'s program to guarantee a positive, high-quality online shopping experience.
The rating system gathers feedback from shoppers about Yahoo! Shopping merchants and then uses the feedback to determine an overall rating for that merchant. The system is weighted so that what counts is the majority of the
merchants ratings. If most customers rate the store positively, the ratings will reflect this. The overall rating is displayed
next to the store name whenever it appears in the Yahoo! Shopping pages.
Use merchant ratings to make more informed purchasing decisions. And, after you place an order, contribute your feedback by filling out a merchant evaluation form.
In the old rating system, merchants who offered excellent customer service were awarded a Top Service icon
(). In the new system, all merchants will be awarded
stars to denote the level of customer service they offer. A rating of five stars is the equivalent of the old Top Service rating.